You will be working within the analysis team and be responsible for delivering an analysis offering, as well as ensuring that all campaigns are set up, tracked and managed correctly.
As the Digital Analyst you will use data gathered from Social Media, Paid Search, media that is bought through real time bidding, websites and other forms of Biddable data to deliver actionable insights that help improve campaigns and future client strategies.
This role will be a crucial function within the business, advising internal teams and clients on the effectiveness of campaigns and how they can be enhanced and optimised. A strong understanding of web analytics and social listening tools is required and a real passion for interpreting data.
This is a client-facing role, so you need to have a good blend of technical skills and also be confident in going out to see clients and presenting data back in a clear and concise manner.
- Interpret and present data to clients and internal stakeholders
- Deliver digital insights
- Drive customer led marketing through data
- Support CRM strategies through data
- Building dashboards in Excel
- Web analytics (Google Analytics)
- Social listening tools
- BI platforms software