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Digital Content Specialist - 3 month contract (3 day per week)

Job Title: Digital Content Specialist - 3 month contract (3 day per week)
Contract Type: Contract
Location: London
Industry:
Salary: £275 - £300 per annum
Start Date: 2019-03-13
Reference: TD938735783
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: March 14, 2019 11:42

Job Description

Purpose

To support the markets and digital teams in producing high quality, digital-first content for campaigns.

Key accountabilities
  • To work across digital and markets teams to help devise and create effective digital-first campaign content.
  • To collaboratively write, edit and approve campaign digital content in line with house style, tone of voice and digital content best practice.  
  • To collaborate with developers and UX designers to create campaign page templates that meet user and business needs.
  • To perform user testing and use this to inform digital campaign content.
  • To continually monitor and analyse the performance of campaign content, and make evidence-based improvements.
  • To proactively engage with other teams including Corporate Communications, PR, Social Media and Operations to collaborate on effective digital campaign content.
  • To advise, mentor, and train wider colleagues on digital content best practice.
Person profile

Knowledge
  • Excellent knowledge of language, grammar, writing for the web, readability and plain English.
  • Excellent knowledge of usability and accessibility, including mobile.
  • Good knowledge of marketing campaigns and how they may be used on the web.
  • Excellent understanding of how to interpret web analytics to inform the user experience.
  • Excellent knowledge of search and SEO best practice.
  • Good understanding of metadata, taxonomy and information architecture.
  • Good knowledge of content management templates and workflows.
  • Broad understanding of online business in either a commercial or educational environment.
Skills
  • Excellent digital copywriting skills.
  • Ability to write emotive, creative content in accessible, plain English.
  • Good presentation and communication skills.
  • Ability to communicate analyses, recommendations and best practice to stakeholders of varying levels of seniority.
  • Good interpersonal skills in a variety of situations, and managing relationships with key internal and external stakeholders.
  • Collaborative working across functional areas to deliver shared goals.
Experience
  • Extensive experience in creating successful digital campaigns for a large corporate website.
  • Extensive experience in writing and editing effective, user focused online content.
  • Experience working within editorial house style, brand and tone of voice.
  • Experience of editing creative content for plain English and accessibility.
  • Experience of working with content management systems.
  • Experience in optimising content for mobile/tablet.
  • Experience in user testing and accessibility testing.


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