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Digital Cross-Channel Performance/Analyst

Sector:
Type Permanent
Location: London
Salary: £30000 - £40000 per annum
Reference: DIGITALOATS140717
Contact: Henry Exelby
Contact Number: 0203 216 2586

Job Description

My client is a leading Global Media Agency Group who operate on an international scale delivering across multiple media channels. My client delivers digital marketing strategies for exceptional brands across the Pharmaceutical, Entertainment, Retail, e-Commerce and Automobile sector. 

You will support other complimentary practices across their Data Analytics, Programmatic, Social 
Media, Integrated Search Marketing, Pay-per-click Management, Search Engine Optimisation, Affiliates and Mobile Marketing offering. 

As the Digital Cross-Channel Performance/Analyst you will be responsible for delivering best in class performance oriented cross-channel digital plans/strategies, in line with their clients’ objectives and targets. 

The role will also involve using both analytical and creative skills to fulfil a broad range of projects and support cross selling/up-selling opportunities accordingly. 

Role 
  • Contribute in developing new products and ways of working that improve cross-channel results
  • Ability to discuss and challenge cross-channel business plans/forecast using data
  • Lead the development and streamlining of processes involved in forecasting
  • Ensure that all campaigns meet the targets from a numerical standpoint 
  • Help the client and operational teams in preparing performance review presentations
  • Provide regular results analysis and recommendations on relevant projects
  • Apply your analytical and numerical skills to prepare cross-channel forecasts supported by relevant assumptions, trends and market data
  • Lead the development of short and long term digital strategies for the client
  • Support new business opportunities where appropriate, from collating initial research, trend data and responses, through to chemistry meetings and potentially the pitch itself.
  • Provide regular results analysis and recommendations on relevant projects
  • Propose relevant strategic solutions through an analytical approach

Skills 
  • Advanced Excel and Power Point presentation skills
  • Strong understanding of Paid Search, Paid Social, Affiliate and Display to include cross-channel dynamics and synergies
For more information contact Oti Ikomi