Digital Marketing Executive

Job Title: Digital Marketing Executive
Contract Type: Permanent
Location: London
Salary: commensurate with experience
Reference: 370282
Contact Name: Mina Machacek
Contact Email:
Job Published: February 20, 2017 10:08

Job Description

We are looking for a Digital Marketing Executive who wishes to develop their skills and work with us in delivering key digital activities as follows:-

Prime Responsibilities

  • Ensure the CP website is kept up to date, with relevant content. This may include generating original well-researched content, such as blog articles and informative infographics, working on the aesthetic appeal of the website, testing and improving site usability.
  • Help to plan and produce innovative website landing page designs for specific CP products, services and dedicated campaigns
  • Assist the team with the creation and customisation of targeted HTML email marketing templates for campaigns, newsletters, product updates, etc.
  • Track the effectiveness of web and email communications using industry standard tools such as Google Analytics, in order to identify potential areas for performance improvement
  • Create offline marketing collateral templates, such as physical marketing brochure designs, presentations and promotional material for Customers and Prospects
  • Contribute regular updates to CP’s social networks, Twitter, LinkedIn, Facebook, G+, YouTube and Facebook
  • Proactively interact with our social network followers to increase their engagement with CP
  • Track, monitor and contribute ideas to our SEO & PPC efforts, including the progress of our website rankings against our key terms and on-going campaigns, maximising the activity and results we achieve from our PPC spend, identifying areas and terminologies that should be branched out into for our existing campaigns, etc.
  • Liaise with our technical website provider with regards to SEO to support their efforts and ensure we’re optimising the service we receive (for the given budget) from them at all times
  • Support the planning and activities surrounding events and exhibitions that CP are attending
  • Provide internal graphical and branding support to the business as a whole, e.g. CP sales presentations, document templates and formatting, images for email marketing, etc. in accordance with branding guidelines
  • Enforce marketing branding and messaging internally to ensure all teams comply with defined Marketing standards

Skills & Experience

The requirements of the role are:

  • Excellent written and oral communication skills
  • A proactive and pioneering approach to work
  • Excellent work and customer care ethos
  • A strong desire to learn
  • The ability to remain calm under pressure and prioritise workloads to meet stringent deadlines
  • To be self-motivated, with a creative initiative and capable of working without supervision
  • Experience and understanding of website design
  • Experience of using social networks
  • Good understanding of Adobe Photoshop and graphic design
  • Good understanding of HTML & CSS
  • Strong attention to detail