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Digital Marketing Executive - Client side

Job Title: Digital Marketing Executive - Client side
Contract Type: Permanent
Location: London
Industry:
Salary: £25000 - £30000 per annum
Start Date: 2018-04-09
Reference: TD37583945
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: March 13, 2018 18:28

Job Description

The primary aims of the role are:
  • Involvement in all aspects of email marketing activity, from planning and copywriting to editing email templates using HTML/CSS, conducting A/B tests, analysing and constantly improving our email marketing campaigns.
  • Contribute towards the continuing development and improvement of the company websites.
  • Using organic methods to increase social media followers and engagement
  • Use Google Analytics and other tools to provide customer insight.
  • Create images for company websites, email and social media campaigns.
  • Assist with specifying and shaping digital product development
Responsibilities and Duties

Emails
  • Proactively develop expertise in using the ESP platform to effectively execute our email marketing strategy, ensuring segmented and engaging campaigns are sent out on time using our automated email software to the best of its functionality in an effective, timely manner to agreed objectives.
  • Constantly analyse and test our emails to measure their success and provide actionable insights to improve results.
  • Keep up to date with and implement email marketing best practice.
  • Ensure our email campaigns are fully integrated with other digital marketing activity and aimed at engaging our audience, driving traffic to our sites and showcasing our products and our campaigns.
  • Understanding our brand and customers to write engaging, informative copy, constantly improving this based on analytics.
  • Conduct A/B tests to ensure email campaigns are optimised for growth.
Websites
  • Manage all website content on our main e-commerce page from products to content blogs
  • Create landing pages for testing new products and lead generation
  • Use optimisation software such as Hot Jar to suggest, test and make analytically led improvements
  • Maximise the effectiveness of our websites via SEM, SEO and PPC.
Social media
  • Engage with and grow our audience on relevant social media.
  • Develop and implement the social media strategy.
  • Inform colleagues of social media best practice and train them where necessary.
Qualifications and Skills
  • A strong interest in and aptitude for email marketing in all its forms, with some experience of digital marketing
  • Some experience of planning and implementing integrated email marketing campaigns using email marketing software
  • Some understanding of HTML and Analytics
  • Competent use of online communication tools such as social media and blogging sites
  • Experience of reporting on and analysing the success of these campaigns and experience of A/B testing would be ideal
  • Excellent communication skills, both written (copy writing) and verbal
  • Able to organise his/her work in an efficient manner, to develop appropriate systems and procedures, and enable the delivery of a number of campaigns to deadline and budget
  • Some basic skills with a design programme such as Illustrator would be very beneficial
  • Entrepreneurial and commercially minded with an interest in growing revenues
  • Ambitious and eager to develop their career in digital marketing
  • Strong analytical and problem-solving abilities