Digital Media Manager - Display & Programmatic
|Job Title:||Digital Media Manager - Display & Programmatic|
|Contact Name:||Andy Phillips|
|Job Published:||August 22, 2018 19:02|
This is an exciting role working across display and programatic on a well known brand. If you are from a display planning and buying background with a strong knowledge of programmatic, and would like to work on a large, exciting account, please read on:
Produce and present strategy and rationales, media plans, projections, and results to clients.
Liaise with clients regarding: programmatic performance, optimisation plans, testing schedules, competitor analysis, regular reviews and industry news
Leverage key media owner relationships and client data insights to produce work which drives tangible business results for the client.
Work with client team and channel specialists to establish best practice in self-serve programmatic.
Develop strong relationships with media owners.
Testing plans and innovation will be a key component of this role.
You will need a good working knowledge of key industry planning tools and platforms (Comscore, Hitwise, Google Insight tools) to enable you to build robust plans and rationale documents that justify your media selections
Develop strong negotiation skills to construct deals which maximise value both for clients and agency.
Lead and line manage your executive(s)
Responsible for the training and development of your executive(s) with support from your Specialist Lead
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