This is an exciting role to join a top agency on as Digital Manager on one of their largest accounts in the travel sector. The role covers digital performance planning as well as overseeing display and programmatic spend in the UK.
The Digital Performance Planning aspect requires a broad knowledge of Display, Search, Social and Programmatic. The role handles the budget, creates strategy and then divides budget across channels talking to channel specialists.
The other half of the role is managing the display and programmatic spend. Display is planned and bought within the team, while overseeing 2 Planner Buyers. The programmatic is not hands on reading however but working alongside the transparent trading partners internally. This role is not programmatic trading but needs to understand how DSP's work and work with traders to ask the right questions.
The successful candidate will be working on an account with large budgets of £50m+ covering both DR and Brand campaigns.
- Tools such as adservers, 3rd party attribution models, Google Analytics etc.
- Manager level experience already. This role has 2/3 direct reports - Digital Planner Buyers
- Strong programmatic knowledge and good understanding of how DSP's work
- Display P/B experience.
- Strong knowledge of all digital performance channels and how they work together.