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Digital/Web Analyst lead - London

Job Title: Digital/Web Analyst lead - London
Contract Type: Permanent
Location: London
Industry:
Salary: £40000 - £50000 per annum
Start Date: 2018-03-13
Reference: 39409
Contact Name: Oti Ikomi
Contact Email: digitaldata@creativepersonnel.co.uk
Job Published: April 25, 2018 18:32

Job Description

Reputable Media brand - As the Digital/Web Analyst lead you will be joining the Data Insight team and closely work with the Customer Strategy and Marketing team. You will be expected to provide customer behaviour insight and 
define how they should implement web analytics and gather accurate and actionable data.

You will also be expected to develop and implement the technical requirements for analytics tagging and tracking infrastructure, manage Google Analytics implementation and translate business requirements into analytical technical requirements.

Role
  • Develop and implement technical requirements for analytics tagging and tracking 
  • Manage Google Analytics implementation 
  • Translate business requirements into analytics technical requirements
  • Identify key customers
  • Support customer acquisition and retention 
  • Deliver analysis and insight 
  • Support decision making and advertising pitches
  • Ensure data collection and standardisation are met
  • Drive improvement and ensure value and actions can be derived from the data
  • Provide support and insight to the business for all its digital sites and tagging requirements
Skills
  • Google Analytics
  • Google Tag Manager 
  • Javascript, JQuery and JSON skills
  • Understanding on Web protocols
  • Strong HTML knowledge
For more information contact Oti Ikomi 02032162574