define how they should implement web analytics and gather accurate and actionable data.
You will also be expected to develop and implement the technical requirements for analytics tagging and tracking infrastructure, manage Google Analytics implementation and translate business requirements into analytical technical requirements.
- Develop and implement technical requirements for analytics tagging and tracking
- Manage Google Analytics implementation
- Translate business requirements into analytics technical requirements
- Identify key customers
- Support customer acquisition and retention
- Deliver analysis and insight
- Support decision making and advertising pitches
- Ensure data collection and standardisation are met
- Drive improvement and ensure value and actions can be derived from the data
- Provide support and insight to the business for all its digital sites and tagging requirements
- Google Analytics
- Google Tag Manager
- Understanding on Web protocols
- Strong HTML knowledge