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Digital Strategy- Account Director

Sector:
Type Permanent
Location:
Salary: £45000 - £57000 per annum
Contact: Alex Endacott
Contact Number: 0207 929 2999

Job Description

 


The Digital Strategy Account Director is a pivotal role within the platform team.  They are the key point of contact for clients’ digital strategy on a day to day basis and will work within the planning team as their Digital specialist; Leading digital planning innovation, best practise and measurement. You will work closely with your digital investment and programmatic counterparts to ensure implementation and performance.     

RESPONSIBILITIES
  • Serve as the digital expert within the multi-media planning team.
  • Educate both clients and planning team on digital best practice, and new innovations in market.
  • Lead digital strategy across campaigns and ad-hoc projects.
  • Present and sell-in your strategy to senior clients. Respond to questions and challenges in the moment. 
  • Work with planning, and buying teams to assist with complex campaign planning, and identify and deliver new solutions in a collaborative fashion.
  • Build & maintain strong relationship with creative team to deliver strategies which are aligned across creative and media.
          


REQUIREMENTS
  • Confidence in presenting to senior stakeholders, ability to sell in an idea and respond to live feedback.
  • Excellent client service skills, ideally within FMCG or retail.
  • Be able to demonstrate a full understanding of how to build a digital strategy and integrate within a wider communications strategy, whilst delivering award winning work.
  • Strong understanding of the retail market, and particularly the challenge of online comms to offline sales.
  • Strong understanding of programmatic, especially challenges around viewability and brand safety.
  • Strong logical thinker, to find innovative solutions whether the challenge is tech-based, or a new creative idea.


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