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Head of Consumer Insights & Analytics, EMEA (Competitive Salary)

Job Title: Head of Consumer Insights & Analytics, EMEA (Competitive Salary)
Contract Type: Permanent
Location: London
Industry:
Salary: Competitive
Start Date: 2017-11-01
Reference: 38840
Contact Name: Oti Ikomi
Contact Email: digitaldata@creativepersonnel.co.uk
Job Published: December 13, 2017 17:31

Job Description

Global Digital Agency with international offices are on the market for a Head of Consumer Insights and Analytics to drive the research and analytics team.

The role will have more direct involvement in the UK market, with strong influence over markets within EMEA, and will be responsible for building consistency and cohesion across the region. 

As the the Head of Consumer Insights and Analytics you will be responsible for building and elevating the analytic and insight capabilities throughout the EMEA region, using a combination of local and central resource. You will need to have experience of high-level client engagement and the ability to explain complex problems in simple terms.

Essential: You must have extensive commercial experience, with a strong background in data strategy, data driven marketing, consulting/commercials and team management. You will also need to represent and develop elements of the Insights and Analytics offering across the EMEA region which are the following:

Role and responsibility 
  • Work closely with the EMEA market CEOs and Global Chief Analytics Officer to deliver on the vision of a single, interconnected entity globally
  • Leading discussions on insight, analytics and media effectiveness within the agency and at a senior client level and in pitches
  • Transform workforce, product and go to market strategy in EMEA markets
  • Lead (UK based) global clients from an analytics/insights POV
  • Grow client scope and revenue to hit ongoing targets
  • Determine areas of future investment to drive further incremental growth
  • Develop product and capabilities within key markets to ensure consistency and best-practice
  • Growing in-market capabilities within UK, Germany, France, Spain, Italy, Netherlands
  • Leveraging the EMEA and global resource to support smaller markets
  • Work with central teams (both EMEA and global) to ensure timely, cost effective delivery of projects
  • Scalable product is being developed to meet client needs
  • Work closely with the strategy team to embed and advance key planning tools
  • Help drive agency pitches and new business
  • Represent the agency in the broader market
  • Attend and participate in industry events
  • Explain complex issues in simple language – an evangelist for analytics and insights, educating and stimulating interest amongst clients, presenting results for the most important work
  • Work towards budgets, monetising services, selling in projects
  • Manage multiple stakeholders with varying skill sets and perspectives

Skills & experience
  • Digital analytics (reporting automation and visualisation)
  • Strong background in data strategy, analytics, research, digital marketing, media (each not essential, but the more the better)
  • Research (qualitative and quantitative)
  • Analytics (advanced quantitative techniques)
  • Data consulting (client data and tech management)
  • You will also need to demonstrate an understanding of digital/programmatic media (and the accompanying data/tech environments) not essential but desirable.
  • Excellent presentation skills and ability to engage and consult senior clients and lead in new business pitches
For more confirmation contact Oti Ikomi