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Head of Marketing | Stockholm

Sector:
Type Permanent
Location:
Salary: Competitive
Contact: Georgia Mason
Contact Number: 0203 216 2566

Job Description

One of my key clients is on the hunt of an exceptional marketing professional who is passionate about action packed AAA games. The role is based in state-of-the-art studios, located in the beautiful area of Södermalm in the heart of Stockholm.

You should be passionate about driving user acquisition, brand awareness and shape the identity of their products. You will lead a world-class team and identify, plan and execute on opportunities that will impact new, existing and potential players, as well as build strong processes to tangibly measure success.

You’re an expert in the craft and bring experience at creating digital campaigns as well as driving brand awareness and conversion across multiple channels. Having acquired this experience in the video games industry and/ or mobile environments is a bonus. Additionally, you have a strong background in crafting and coordinating high performing digital media plans and measuring its impact.

The Role
  • Work closely with Product Owners and Managing Directors to prioritize marketing spend in specific regions and ensure the optimal allocation of resources
  • Support the live teams with insights - optimising every campaign for reach, engagement, and monetisation
  • Provide frequent reports and analysis of the regional game and business performance to various internal stakeholders
  • Be the focal point of cross-functional collaboration between Product Owner and Marcom team
  • Build and maintain relationships with key stakeholders; business and media partners, community influencers and marketing agencies
  • Be responsible for the overall brand position communication, and assist in constantly evaluating new exciting market opportunities
  • Lead your team to work on multiple products with specific Product Owners as well as prioritise what to focus on based on the context of each product
  • Partner with multiple teams to create online marketing campaigns that drive player acquisition, retention and engagement
  • Create global brand strategies and build regional specific tactics that will fit and resonate with local audiences in order to drive key performance indicators
  • Oversee and study their game performance on the market and find opportunities to improve on those who offer the most potential for growth
  • Build tracking methodologies and boards that will help teams to better measure impact and performance on specific delivered initiatives
  • Lead and execute high performing digital media initiatives from start to end
The Candidate
  • 10+ years working with consumer marketing, digital marketing or equivalent
  • Management experience, with a proven track-record of growing and empowering direct reports 
  • Extensive knowledge of the digital marketing field including acquisition channels, social media, influencers and online press/media
  • Knowledge of marketing analytics, setting KPIs and delivering ROI
  • Excellent English communication skills, both written and verbal
  • Strong organisational skills and time management skills
  • Collaborative, proactive and self-motivated
  • Team player
  • Passionate about video games
Desired
  • Previous experience from marketing within the video games industry
  • Experience working in an international environment (knowledge of the Chinese market is a big plus)
  • Additional language(s) on a native level

This role comes with an incredible number of benefits – to find more about this unbelievable role apply today!



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