Connecting...

Insight Analyst - Global Media Agency - London

Job Title: Insight Analyst - Global Media Agency - London
Contract Type: Permanent
Location: London
Industry:
Salary: £30000 - £45000 per annum
Start Date: 2017-11-10
Reference: 39033
Contact Name: Oti Ikomi
Contact Email: digitaldata@creativepersonnel.co.uk
Job Published: January 16, 2018 17:31

Job Description

A large Media Agency are on the market for an Insight Analyst to join a dynamic team and deliver in-depth analytical solutions and models. You will support a number of stakeholders by identifying issues and opportunities.

You will join a team that strive to generate great audience insights, innovative ideas and implement efficient and effective campaigns. You will be expected to bring great advertising ideas to life in some of the UK’s biggest media brands.

You will join the Data Insight team and work closely with Customer Strategy and the wider Marketing function to help deliver their Customer Vision.

To be successful in this role you will need to create models that reflect their customers behaviour so you help drive their customers to spend more time, buy more products and engage with the brand better.

The Data Insight team is responsible for developing the strategic use of the customer database via delivery of reporting and insights. You will help deliver the customer vision by using data and appropriate statistical methodologies to deliver in-depth analytical solutions, models, interpretation and segmentation that will impact the strategic and operational direction.

Role and responsibility 
  • Delivering actionable recommendations 
  • Build and develop relationships 
  • Provide analytical support 
  • Present reports to senior stakeholders 
  • Build and implement propensity models and customer segmentation 
  • Turn business and commercial briefs into an analytical solutions 
  • Gather insights from the data and turn into actions and strategic changes
Experience
  • Advanced knowledge and experience of SQL - essential
  • knowledge/experience of a Data Visualisation tool
  • Customer/behavior insight background and presenting reports to stakeholders  
For more information contact Oti Ikomi