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International Digital Account Manager

Job Title: International Digital Account Manager
Contract Type: Permanent
Location: London
Industry:
Salary: £33000 - £40000 per annum
Start Date: 2019-03-16
Reference: IJ1D
Contact Name: Andy Phillips
Contact Email: digitalops@creativepersonnel.co.uk
Job Published: January 16, 2019 09:13

Job Description

EMEA Digital Account Manager
London
International Account

The Role is to work on a key account for a global media agency based in London. The Digital Account Manager will sit in a central team responsible for both central planning and buying along with developing market strategy and coordinating local teams.

Responsibilities
  • Delivering digital excellence
  • Work closely with the strategy team to create digital activation plans across EMEA
  • Help drive innovative solutions and identify relevant opportunities to evolve the media mix from traditional to digital channels
  • Have a solid grasp of the operations of all digital channels including: Search, Programmatic, Display, Video, Mobile, Social and Native
  • Work with the digital specialists to articulate a joined up and integrated digital ecosystem consisting of paid, owned and earned media
  • Understand the full extent of the digital user journey by brand and deliver optimisation recommendations across all digital channels and creative formats and messaging
  • Produce digital channel guidelines for brands and markets to deliver best-in-class digital as well as consistency across the region
  • Create digital measurement frameworks for brands and markets to follow
  • Stay up to date on all the latest developments in digital across all disciplines and channels
  • Work closely with strategic partners such as Facebook, Google and Integral Ad Science to develop global partnerships, product adoption and innovation
  • Lead local market briefing & support them in the implementation of their digital campaigns
  • Support and advise local markets to ensure that their media plans comply with the central brief and strategy
  • Manage client expectations and have the ability to escalate issues quickly to if necessary

Who We Are Looking For
  • Experience of working in digital;
  • International client experience preferred but not essential;
  • High level of numeracy with a particular ability to analyse and interrogate numbers;
  • Strong relationship builder with team, other departments and local markets;
  • Ability to think on their feet, be proactive and take ownership of projects;
  • Ability to balance the need for strategic thinking with the need to deliver and get things done; 
  • Strong desire to learn & to develop your media skills;
  • Strong understanding of overall marketing functions, integrated communications and communication channels;
  • Strong desire to grow their knowledge base and skill set and take on new challenges
  • Competent in Excel, PPT, Word and Outlook and knowledgeable on all relevant media research/tools available (e.g. TGI, Nielsen, comScore etc.).


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