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Paid Media Analyst - Italian Speaker

Job Title: Paid Media Analyst - Italian Speaker
Contract Type: Permanent
Location: London
Industry:
Salary: £25000 - £28000 per annum
Start Date: 2018-01-08
Reference: TD285920
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: November 10, 2017 16:02

Job Description

A wonderful opportunity has arisen to work for a top innovative full service digital agency based in Kings Cross. The agency are well known for their level of quality and terrific training programmes.

They are in need of a native Italian speaker to work exclusively on the Italian market.

Role & Responsibility

From a Strategy and Creation perspective, you will be required to:
  • Create and set up new paid media campaigns for clients and partners.
  • Support the SPMA/PMM in the development of the Paid Media strategy.
  • Research and analyse new market trends and seasonality fluctuations and apply learning’s to the campaign(s).
  • Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes.
  • Keyword research - To think laterally and creatively to produce keywords for campaigns.
  • Ad creation: create compelling ads for clients considering tone and brand.
  • Analyse and use conversion tracking data to further optimise and develop campaigns.
  • Prepare analysis for client monthly and quarterly review meetings.
From a Optimisation and Development perspective, you will be required to:
  • Ensure basic optimisation practices, i.e Search Query Reports (SQR’s) and Budget Health Checks are being carried out.
  • A/B Testing - test ad copy, match types and landing pages, analysing results and recommend campaign changes and developments.
  • A/B Testing - analyse results for AB test and recommend campaign changes and updates.
  • Ensure day-to-day operations are aligned with campaign strategies and commercial goals.
  • Ensure work is prioritised and implemented based on agreed deadlines.
From a Client Interaction perspective, you will be required to:
  • Understand the client’s brand as part of the brand immersion process.
  • Contribute to client weekly calls including updating WIP's/Roadmaps or client logs.
  • Required to attend client monthly and quarterly review meetings with Account Managers supporting presentation with some detailed analysis on performance and/or testing.
  • Have full transparency of daily client communication via a group client email address.
  • Respond to client requests/emails when applicable to your deliverables and priorities.
From a Training & Mentoring perspective, you will be required to:
  • Be on hand to answer questions and offer support to the Paid Media Exec's daily.
  • Give training to the overall department on any subject you know.
  • Contribute at least one blog post every six months.
  • Educated to Degree level or equivalent
  • Intermediate Excel knowledge and skills
  • Previous experience in a similar role (Agency or client-side)
  • You will be a smart, motived and results driven analytical individual
  • You will have strong organisation and excellent copywriting skills
  • You will have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
  • Excellent attention to detail, especially when employing individual processes and procedures