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Paid Media Exec – London

Job Title: Paid Media Exec – London
Contract Type: Permanent
Location: London
Industry:
Salary: £20000 - £30000 per annum
Start Date: 2019-08-18
Reference: SL41135
Contact Name: Steve Lee
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: June 26, 2019 18:42

Job Description

Brand new opportunity for a Paid Media exec to join this award winning, successful digital media planning, buying and analytics agency based in central London. My client delivers work class digital excellence for some of the biggest brands across  travel, finance, charity and many others. The agency is spread across six core teams: Client Services, Digital Media, PPC, Content & Organic Search, Ad Operations & Tech and Data & Analytics. A truly lovely agency which as an agile business, staff development is based upon individual’s strengths and aspirations. They see this as a key strength and reason behind their people being some of the most progressive in the industry. Equally they want people who are adaptable – as changing technology continues to impact what they do in different ways; we all need to evolve. 

The Account Executive is a frontline role providing support to the Paid Media Account Manager in being responsible for the implementation of Paid Search campaigns across their client portfolio. This involves aspects of campaigns including data collection, reporting, analysis, campaign management and wider account management. The Account Executive is a key role to ensure the campaign achieves its KPIs and that the clients are kept happy, with their expectations managed. 

 
The role:
-Keyword research, refinement and selection for PPC campaigns using tools
-Creative (ad copy) writing and development
-Working with the team to set up tracking and trafficking of campaign elements
-Ensure implementation of account tasks as delegated by the Account manager
-Accurately monitoring campaign performance
-Sit in on calls/ meetings
-Working closely with the Client Servicing team on sharing campaign updates
-Work through any account issues, in close liaison with the Account Manager
-Deliver in depth analysis to understand performance
-Completion of competitor analysis to inform campaign planning
-Manage bidding strategies across accounts
-Ensure campaigns spent to budget
-Manages the finance process ensuring invoices are accurate/on time
-Adhoc report generation and analysis
-Provide insights in to weekly and monthly performance
-Liaise with the Analytics team to provide integrated client reports
-Further knowledge of digital industry products and trends
-Shares performance learnings with the client and wider team
-Manage time to ensure tasks are completed in a timely manner



Skills/Knowledge:
-Understanding of search engines
-PPC advertising and digital marketing
-Analytically-minded and confident manipulating raw data
-Excellent attention to detail and quality assurance
-Engaged, inquisitive, takes direction well
-Network internally and externally to the agency
-Naturally organised and can prioritise and plan
-Able to manage a heavy workload
-Sharp analytical and creative problem-solving skills
-Develop a self-starter approach to work
-Working knowledge of Microsoft Office portfolio
-General understanding of AdWords, DoubleClick, Google Analytics, Bing Ads and others

For full spec and package details contact Steve Lee - 07500 894 611



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