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Paid Media Executive - Indy agency

Job Title: Paid Media Executive - Indy agency
Contract Type: Permanent
Location: London
Industry:
Salary: £23000 - £28000 per annum
Start Date: 2019-03-11
Reference: TD9575752
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: February 25, 2019 17:02

Job Description

The Paid Media Executive will be joining an expanding London search team which is wining award after award for top level campaign work. You will be looking after strategy, planning and execution for a number of well-known brands. The role will require the ability to work well with Excel and GA.

Responsibilities & Key Skills

Campaign Management
  • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new Ad Groups and Campaigns, Writing new Ad Copy, Running A/B Tests, bid management, daily and monthly budgets and spend reconciliation.
  • Reporting – assist the PPC manager in pulling and updating the monthly reports from Search Engines and Bid Management tools (DoubleClick)
Strategy
  • Conducting competitor analysis to identify areas of threat and opportunity.
  • Stay up to date with the latest trends and products in the Search universe and discuss potential opportunities with the Search Team
  • Ensure the PPC channel is aligned with all promotional activity across the other marketing channels
  • Collaborating with other teams covering SEO, Media Buying and Planning, Analytics, Web Dev, Planning etc.
Experience required

The most important factor we will take into consideration for this position is a genuine interest in Search and Digital Marketing. You will be someone who has a passion for all things digital and is eager to learn and get experience in the industry. Alongside this the ability to run search campaigns in the local language is essential. 
  • Degree qualified
  • Proficiency in MS Office – especially in Excel and Power Point
  • Fundamental knowledge of Digital Marketing metrics and terminology, such as CPC, CTR, CPA, CRO, A/B testing.
  • Analytical skills are a must as you will need to be comfortable with numbers in order to effectively analyse campaign performance.


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