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Paid Media Executive - Media agency

Sector:
Type Permanent
Location:
Salary: £20000 - £23000 per annum
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

The agencies Social & Digital departments in this top media agency are experiencing rapid growth and as such, there is an opportunity to join the team. The team concentrates on paid search, display, YouTube & social advertising (particularly on Google & Facebook).  This role will require you to work closely with clients and colleagues, helping them to set up, manage & optimise campaigns across various channels.

Responsibilities

Responsible for activation, optimisation and performance analysis for your allocated accounts & campaigns. 

Specifically including:
  • Govern campaign strategy, manage & optimise social campaigns, report into clients & colleagues.
  • Reach performance targets for allocated accounts, ensuring the best ROI across paid media.
  • Ongoing campaign optimisation, adjust bid levels, alter targeting and refresh creative.
  • Create proposals, including recommendations on budget weighting, target audience, and KPIs.
  • Deliver regular reports & analysis to clients and internal stakeholders, showing campaign results and highlighting key trends.
  • Regularly check client credit and budgets.
  • Liaise with media owners (e.g. Facebook and Google) to trouble-shoot issues.
  • Reach performance targets for allocated accounts, ensuring the best ROI across channels.
Other duties include
  • Liaise with creative agencies to acquire creative assets & repurpose where required.
  • Deliver creative recommendations where appropriate.
  • Occasionally create timely & engaging content, optimised for platform used & intended audiences.
  • Create post-campaign analysis for account managers & directors.
Who is the agency looking for?
  • At least 1 year experience working within a paid media position.  Agency experience is preferable, however, we will consider candidates from client side with experience working within various biddable media channels.
  • Have demonstrable experience of planning & activating paid campaigns across digital channels.
  • A commercially focused, analytical, can-do approach.
  • A strong passion for all forms of digital advertising.
  • A sound understanding of bid management tools.
  • Advanced working knowledge of Excel & PowerPoint.
  • An excellent attitude & ability to perform under pressure, mixed with a friendly & positive outlook.
  • Be a comfortable & competent communicator, able to build strong relationships within the agency and externally with our clients and media partners.
  • Relishes the prospect of working across multiple accounts & platforms within a fast-paced agency environment.


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