Job Description
The ideal candidate will come from an agency background, with a thorough understanding and proven experience in running and managing million pound PPC campaign budgets across all the major PPC platforms. Experience with either Marin or Doubleclick bid management platforms is essential; as well as experience with using Google Analytics to inform and strategically plan search campaigns. Experience running retail campaigns with a strong focus on Google Shopping campaigns will be an advantage.
Reporting directly into the Head of PPC, we are looking for an Account Director looking to expand their client experience portfolio or an experienced Senior Account Manager looking to make their next move. They must be motivated & have a desire to be a leading figure within both the PPC team & the wider agency. The candidate must also possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact.
Responsibilities:
- Own the PPC campaign strategy for one of the agency’s key accounts
- Ensure all search and media activity is being optimised effectively to meet targets, utilising relevant search management, analytics and ad serving technologies
- Responsible for developing appropriate search strategies, testing roadmaps and innovation to improve paid search account performance
- Be the clients ‘go to’ person for all things strategy related
- Work with internal teams & departments to understand business impact, performance & target
- Manage and inspire team of account managers and account executives to deliver effective results for clients.
- Take ownership of briefs from strategy to delivery to ensure objectives are achieved
- Lead all client meetings: PCA’s Quarterly reviews, monthly performance
- Drive optimization roadmap to performance improvements on all accounts
- Ensure best practice is adopted across all aspects of PPC accounts
- Minimum 6 years’ experience in PPC
- Experience leading a team within an agency environment
- Understanding of both UK & International PPC landscapes
- Proficiency in Microsoft Office solutions – particularly Excel & Powerpoint
- In-depth experience and understanding of PPC across all key suppliers
- Web Analytics understanding, particularly Google Analytics
- Extensive knowledge & experience working with campaign & bid management software, in particular Marin
- Strong analytical thinking, mathematical skills, and attention to detail
- Excellent communication and writing skills
- Experience leading client meetings
