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Paid Search Account Director - Entertainment

Sector:
Type Permanent
Location:
Salary: Competitive
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

My client is one of the leading Media agencies on the planet and they are looking to add another PPC professional to there ranks - In this role you work primarily on a top entertainment client and be viewed as an extension of the in-house team.

Responsibilities of the role


General Tasks:
  • Work closely with the client planning teams & specialist teams to deliver integrated campaigns.
  • Act as a representative of the Paid Search department. Build relationships throughout the company, identify opportunity for client growth.
  • Build strong & collaborative client relationship, thought leadership.
  • Ensure all meeting outcomes are reported & delivered against by team.
  • Shape & inform client strategy & client services.
  • Take career management seriously, prepare for performance reviews and attend training.
  • Have an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents and analysing results.
  • Financial accuracy through the planning & buying process.
Search & Biddable Tasks:
  • Responsible for continued development of search accounts and other biddable channels within own team and wider department – driving efficiencies, seeking opportunities for growth.
  • Advanced understanding of search & biddable principles, how marketing campaigns work cross market, advanced analytic aptitude, view for the bigger picture of embedding strategies cross channel and within the client’s vertical.
  • Advanced experience with bid management, analytics & competitive insights tools available in the market - when they should be used and their relative strengths and limitations.
  • Show initiative and pro-activity in growing the accounts, increasing efficiencies, and identifying new client opportunities.
  • An in-depth understanding of the biddable landscape as it relates to various channels including display and video.
People/ Team Responsibilities:
  • Responsibility for team, which includes ensuring clear KPIs and delivery against targets. 
  • Clear split of role & responsibilities, awareness of team’s tasks & deliverables.
  • Ensure training for team based on their level and identify their strengths & weaknesses for their further career development in areas such as:
    • Delivering accurate analysis of the SEM campaigns
    • Delivering campaigns across different channels & markets
    • Planning and forecasting of schedules.
    • Implementing testing into SEM campaign.
    • Producing results and competitive analysis.


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