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Paid Search Director - Social Platform

Sector:
Type Permanent
Location:
Salary: Competitive
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

My client is a Top Media Agency in Central London and they are looking for a Paid Search Account Director to work on one of their biggest accounts. This Social Platform have a huge U.K presence and a huge budget which will be looked after by this person.

KEY RESPONSIBILITIES:

Performance
  • Leading the direction, strategy, planning and on-going direction of Paid Search campaigns & client relationships.
  • Attend scheduled meetings with clients.
  • Help teams to develop accounts through application of best practice.
  • Develop account hygiene working with the Paid Search management team to improve processes and ways of working.
  • Ensure internal accounts are audited regularly identifying areas for improvement for individuals, client accounts.
  • Encourage teams to test and implement new product features measuring success through increased product adoption fed back from suppliers.
  • Produce case studies in collaboration with the planning team for the purpose of building confidence in our product, new business pitches and winning awards.
  • Maintain appropriate supplier relationships to ensure that we get the best use out of them, gaining key support and access to new alphas and betas.
Profile
  • Play an active role in team meetings and agency events.
  • Writing case studies of great work delivered by the team.
  • Volunteering to assist with new business pitches, and other cross-agency initiatives.
  • Be an expert in all relevant tools & technology.
People
  • Develop your team ensuring everyone has a clearly defined role with clear progression plans.
  • Identify training needs working with the Paid Search management team and suppliers to provide appropriate training.
  • Feedback on errors to highlight individual, team and departmental weaknesses with the aim of providing solutions to make improvements with a target of zero revenue lost to errors.
  • Motivating team members to develop their knowledge of search best practices.
  • Supporting the educating of planning teams on the benefits and purpose of Paid Search.
Process
  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies.
  • Identifying opportunities for process improvement and providing recommendations.
  • Implement and manage client process including analytics, tracking, reporting & finance.
  • Contribute to development of our Paid Search product through project work and information sharing.


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