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Paid Search Manager - Cosmetics (in-house)

Job Title: Paid Search Manager - Cosmetics (in-house)
Contract Type: Permanent
Location: London
Industry:
Salary: £35000 - £45000 per annum
Start Date: 2019-02-04
Reference: TD97497012
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: January 24, 2019 18:07

Job Description

A fantastic new role to work for one of the biggest names in luxury retail. This global powerhouse are looking for a PPC Manager, you will take full ownership of their global paid search accounts, including shopping ads. You will be in charge of the full spectrum of paid-search related activities, from designing market-specific strategies, to implementation and optimisation. Operating within a hyper-growth environment, you will be a key player in driving new customer acquisition and revenue growth. You will report directly to the Head of Acquisition.

Key Responsibilities:
  • Build paid search and shopping campaigns, including but not limited to campaign structure, ads, keywords, ad extensions, tracking, etc.
  • Manage, implement, and optimise our global accounts on a day-to-day basis (incl. feed optimisation).
  • Manage the budget and P&L for our paid search and shopping ads, including decisions on ad spend-pacing.
  • Plan and implement any changes to support product/event launches and BAU activities.
  • Be responsible for campaign analysis, reporting, and communication of KPIs – daily, weekly and monthly.
  • Build a test-and-learn approach into standard workflow, from developing hypotheses to testing, analysing, implementing successful results, and iteration.
  • Liaise and work closely with external vendors and key partners (e.g. feed provider, account representatives) to ensure optimal performance.
  • Identify any missing links and opportunities within the customer journey and find ways to fill these gaps within your channels.
Key Selection Criteria:
  • 3+ years’ experience in Paid Search, preferably from a high-growth company or agency.
  • Strong experience in Google Shopping Ads and/or Comparison Shopping Service (CSS).
  • Excellent hands-on experience with paid search platforms – Google Ads, Bing, and others.
  • Strong experience with complementary tools, e.g. Search Ads 360, Google Ads Editor, DoubleClick and other tracking tools, SEMRush, Google Trends.
  • Experienced user of Google Analytics 360 with a strong ability to derive actionable insights.
  • Experienced with leveraging audience signals to improve campaign reach and/or ROAS.
  • Capabilities with AdWords scripts, SQL are beneficial but not a must.
  • Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel.
  • Excellent communication skills, and the ability to translate complex channel level observations into actionable insights.
  • A people person who can work independently and collaboratively with various stakeholders internally and externally.
  • Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.


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