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Paid Search Manager - Digital Tech

Sector:
Type Permanent
Location:
Salary: Competitive
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

My client is looking for an experienced Senior Planner or Manager with a proven track record in Search, client handling, and relevant exposure across other digital channels with a strong inclination for Paid Search.

The Account Manager will be the key figure for the Paid Search Ecommerce, with Front of House client-facing responsibilities. Because of this, the role requires a proactive self-starter who will use their own initiative to impress clients with both long-term strategic thinking as well as a high standard in delivering day to day tasks.  

Demonstrable experience in automating processes and optimization towards a eCommerce goal will be a clear advantage, as they are looking for someone who can minimize the amount of manual input required in the fast-paced retail sectors, in order to deliver campaigns more efficiently and effectively.  The ideal candidate must also demonstrate a passion for this industry.
 

Other traits needed:

  • Commercially minded, understanding the practical delivery of services in line with client objectives, service level agreements and terms of business.
  • Ensure communications are tailored to the audience & requirements of the brief.
  • Keep clients up to date on top-level campaign performance and issues.
  • Lead status meetings, ensure all meeting outcomes are reported & delivered against by team.
  • Support Account Associate Director to shape & inform client strategy & client services.
  • Constantly feedback to line Manager, wider Account team relating to client developments, opportunities and pressures.

Search specific tasks:

  • Responsible for the continued development of search accounts and other biddable media within their team – driving efficiencies, seeking opportunities for growth.
  • Create/ design search & biddable media strategy for the client portfolio with Search Director.
  • Advanced understanding of search principles, how marketing campaigns work cross markets, advanced analytic aptitude, view for the bigger picture of embedding search across channels and within the client’s vertical.
  • Ensuring delivery of Search campaigns, management of the team’s priorities, spot-checking reports & optimisation in order to ensure delivery against client volume and efficiency targets. 
  • Advanced understanding of how other media can influence search; the principles of other online marketing channels and be able to discuss them in (client) meetings.
  • Advanced experience with bid management (Doubleclick Search, Marin, etc.), analytics & competitive insights tools available in the market - when they should be used and their relative strengths and limitations.