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Paid Search Manager - Media Agency

Sector:
Type Permanent
Location:
Salary: Competitive
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

The PPC Manager will be part of this London Search Team. You will be looking after paid search and paid YouTube strategy, planning and execution for an automotive brand. The role will require the ability to work across multiple accounts and communicate regularly with several stakeholders and clients. You will report into the Senior Paid Search Manager.

Campaign Management
  • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, Running A/B tests, bid management, daily and monthly budgets and spend reconciliation
  • Take ownership of advanced Ads products and optimisation techniques, such as bid modifiers (location, behaviour, device), ad extensions, new products, betas
  • Make the most of using DoubleClick Search and any other tech platform used by the agency and client.
  • Running paid YouTube campaigns including Trueview, bumper and discovery ad formats and optimising performance over time
Strategy
  • Opportunity analysis – identifying restrictions on existing activity.
  • Work with the Senior Paid Search Manager on the planning and forecasting for the next quarter/year
  • Collaborating with other teams covering SEO, media buying and planning, analytics, web dev, planning etc.
  • Feeding into the creative teams on video asset performance
Requirements

The most important factor to take into consideration for this position is a genuine interest in Search and Digital Marketing. You will be someone who has a passion for all things digital and is eager to learn and get experience in the industry. 
  • 1+years hands on experience in Paid Search, ideally in an agency role
  • Experience in using bid management platforms (DoubleClick, Kenshoo, IgnitionOne etc.) and web analytics platforms (Google Analytics, Omniture)
  • Proficiency in MS Office – especially in Excel and Power Point
  • A solid understanding of the integrated Digital mix such as Display, SEO, Social and their benefits to PPC
  • Degree or a higher education qualification
  • Fluency in English
  • A second European language would be preferable 
  • Google Ads certified
  • Bing Ads certified


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