Connecting...

Paid Search Manager - Travel

Sector:
Type Permanent
Location:
Salary: £35000 - £40000 per annum
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

The Paid Search Manager is responsible for the team and paid performance output to clients, including analysis, strategy, campaign implementation, optimisation, delivery and evaluation across paid search, affiliate and lead generation campaigns. As an experienced search marketer, you will be required to oversee the day to day operations to ensure the effective running of and performance of campaigns. You will be a senior point of contact for clients providing the strategic direction and operational guidance needed to drive performance improvements for their business.

Key Responsibilities:
  • Developing a rich understanding of your clients’ audience and the consumer journey for their vertical, always striving to deliver richer insight to clients
  • Being responsible and accountable for the creation and management of paid search, affiliate and lead generation campaigns to effectively deliver client objectives and targets
  • Developing and planning holistic paid performance strategies largely independently
  • Presenting campaign & business strategy to clients as well as regularly reporting on key performance milestones
  • Completing and managing the forecasts/ plans of monthly paid search, affiliate and lead generation budgets in line with client objectives & targets
  • Ensuring best practice set up and development across all paid performance campaigns
  • Overseeing, directing and/or executing the optimisation of campaigns, both manual and automated, utilising the full breadth off tools and technologies at your disposal (bid management tools, affiliate networks, scripts, etc.)
Desired Experience:
  • Proven experience of paid search working in a fast-paced agency environment with enterprise level clients
  • An strong understanding of and experience with analytics platforms
  • An strong understanding of and experience with bid management platforms
  • Experience of utilising a variety of competitor tools e.g. Google Trends, Hitwise, Adgooroo, Adthena etc.
  • The ability to translate complex performance marketing strategies and lingo into simple explanations and propositions for clients
  • A self-starter who will proactively seek out opportunities and strive for betterment of self, product and proposition
  • Strong organisation and  project management capabilities
  • Strong attention to detail
  • Exceptional communication skills with the ability to deliver confident and structured presentations
  • Passion for and wide understanding of all aspects of digital media
  • Good numeracy skills with strong knowledge/ experience of MS Excel
  • Management experience is essential
  • Ability to work under pressure
 




________


By applying for this job, you are choosing to accept Creative Personnel's Terms & Conditions. At Creative Personnel we process certain personal information about you for our legitimate business interests in order to identify and contact you about suitable positions that may be relevant to you. Details are set out in our Privacy Policy.