- The PPC Planner Buyer will be working on a variety of international PPC accounts
- You will be working with the account managers and account director overseeing these accounts to successfully on-board the client by contributing to the setup of the campaign structure and strategy as well as proactively working on driving continuously improved performance of the PPC campaigns
- This position is designed to prepare a junior level candidate for an account manager role so you will be introduced to client management techniques & the strategic planning of campaigns
- Directly support Account Director and Account Manager on a regular basis and to keep them up-to-date of all activity, communication and developments
- Adhere to deadlines given by Client and Account Manager.
- Effectively manage any external/internal queries/issues on Account.
- Management of campaign creation, ad copy and creative strategy & optimisation.
- Management of keyword and placement selection, implementation and optimisation strategy.
- Ensure that all company financial processes and deadlines put in place are adhered to, and that all work is produced to a high degree of accuracy.
- Monitor delivery of client campaigns and the Search Engine Budget spend.
- Ensure that all weekly, monthly & ad hoc client reports are produced in a timely and accurate manner.
- Show a clear understanding of the dynamics between key KPI’s & comment on weekly performance fluctuations
- Working closely with both agency stakeholders, and clients to ensure that all account/campaign strategies are delivered.
- Regularly relay latest Search & Industry related data to the client and internally.
- Strong numerical and analytical skills
- Experience of working on medium to large PPC accounts and budgets
- Comfortable with using presentation tools (e.g. PowerPoint, Keynote etc.) and confident in presenting in front of the clients
- Passionate about digital media and committed to building a career in digital marketing
- Able to assist in new business opportunities when required, preparing presentations or helping with pitches
- A self-starter and a team-player
- Has great time management and organisational skills as well as the ability to multitask
- Has a great attention to detail
- Has a problem-solving attitude, with the ability to generate ideas and solutions as well as implementing them