Job Description
Your role as the Paid Search Planner Buyer will be to support all paid search activities and optimise multiple accounts on a global level to ensure maximum return on investment.
The ability to proactively build strong working relationships with internal and external contacts to deliver exemplary service at all times is essential to the role.
We are only interested in candidates with one year's or more PPC experience, strong English language skills and, for this specific role, experience of managing retail clients.
KEY RESPONSIBILITIES
Day to day paid search campaign implementation to a high level of quality
Regular and ad hoc reporting
Basic analysis of reports
Campaign rollout and optimisation, including research, copy writing and trafficking
Manage daily spend in line with targets and monthly budgets
Liaison with experts from other teams including natural search, affiliates and display
Develop a close working relationship with search engines and technology suppliers
REQUIRED EXPERIENCE
One year's or more PPC experience with Google AdWords, with the majority of time spent on UK campaigns
Retail campaign experience is a pre-requisite
Experience of managing over £50,000 monthly budget (multiple clients is acceptable)
Previous experience of any area of online marketing an advantage although not essential
Genuine interest in the online market
Strong attention to detail essential
Clear verbal and written communication skills, including a high level of English grammar
Experience of MS Excel, Word, PowerPoint and Outlook
High level of Excel knowledge, including pivot tables, charts and formulae desirable but not essential
Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment
Strong numeracy including capability with formulas
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