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Paid Search Senior Executive - Media Agency

Job Title: Paid Search Senior Executive - Media Agency
Contract Type: Permanent
Location: London
Industry:
Salary: £25000 - £30000 per annum
Start Date: 2020-01-27
Reference: TD85718075
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: December 16, 2019 17:07

Job Description

The role consists of three areas: Strategy roll out, Governance and Communication.

Strategy Roll out
  • Build strong relationships with Paid Search teams in local offices around the world
  • Assist the Global Account Manager on calls to communicate global strategies to markets
  • Assist the Global Account Manager in responding to market queries in relation to the strategy
Governance
  • Analyse audit results and support the Account Manager to produce documentation detailing the outcome and next steps to get markets fully aligned
  • Monitor the accounts progress on a regular basis, providing monthly updates to Brand Managers
  • Flag any issues regarding markets ability/barriers to implement best practice
  • Work with the Account Manager to create and maintain playbooks on core optimisation techniques and features, plus share developments and updates
  • Support local markets in creating case studies to showcase results of any betas, tests or strong results from campaign execution
  • Cascade and monitor implementation of a defined global naming convention
Communication
  • Gain knowledge and understanding of each market in their live activity, constraints and progress 
  • Collate monthly updates from markets to apply to commentary within the monthly report
  • Prepare a monthly report for all markets in Excel format, providing insights on each brand category
  • Assist with monthly regional cluster calls to discuss progress, showcase case studies and resolve issues
  • Contribute to regular client meetings preparing material and presenting on performance and account actions
Key skills & knowledge:

We are looking for someone who has the following skills and experience:
  • Experience setting up and optimizing campaigns within Google Ads and Bing AdCenter
  • Exceptional experience navigating Google Ads and search management platforms, such as SA360, to set up, optimise and report of search campaigns
  • Experience using audiences to optimise paid search campaigns
  • Experience using automation to optimise and manage search campaigns
  • Analytically minded and good at handling large data sets to identify trends and insights
  • Detailed understanding of Paid Search best practices
  • Understanding of search measurement capabilities
  • Advanced experience using Excel and PowerPoint
  • Proactive approach to improving their knowledge and capability
  • Attention to detail with an effective and efficient working style
  • International experience preferred


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