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Paid Search Specialist - Spanish market

Sector:
Type Permanent
Location:
Salary: £35000 - £40000 per annum
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

The PPC Manager will be part of the London Search Team. You will be looking after paid search and paid YouTube strategy, planning and execution for the Spanish Market. The role will require the ability to work in the local language day to day and communicate regularly with the client. You will report into the PPC Director for Europe.

Responsibilities & Key Skills
  • Campaign Management
    • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, Running A/B tests, bid management, daily and monthly budgets and spend reconciliation
    • Take ownership of advanced AdWords products and optimisation techniques, such as bid modifiers (location, behaviour, device), ad extensions, new products, betas
    • Make the most of using DoubleClick Search and any other tech platform used by the agency
    • Running paid YouTube campaigns including Trueview, bumper and discovery ad formats and optimising performance over time
  • Strategy
    • Opportunity analysis – identifying restrictions on existing activity.
    • Work with the Paid Search Director on the planning and forecasting for the next quarter/year
    • Collaborating with other teams covering SEO, media buying and planning, analytics, web dev, planning etc.
    • Feeding into the creative teams on video asset performance
  • Technology / Reporting
    • Look after tracking and reporting, ensuring on-site tracking and bid management tech solutions are working well.
    • Monthly reporting via Excel, DS3 and a web based Google report
    • Dig into data and analytics tools (Adobe Omniture, DoubleClick Search, DCM, Google Analytics and others) to identify trends and opportunities to improve the account.
  • Other
    • Mentoring new starters in the company and providing training where needed
    • Occasionally provide assistance and support to other members of the search teams in the other markets.
    • Occasionally getting involved in executing paid social campaigns
    • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc.
 


 



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