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Paid Social Account Director

Job Title: Paid Social Account Director
Contract Type: Permanent
Location: London
Industry:
Salary: Competitive Salary
Start Date: 2019-06-11
Reference: 09M
Contact Name: Andy Phillips
Contact Email: digitalops@creativepersonnel.co.uk
Job Published: April 05, 2019 12:10

Job Description

Paid Social Account Director
Global Agency
Central London

The Role:

This is an exciting role for an experienced Paid Social Account Director to manage a strong team working on a key account for the agency. The roles sits in a cross channel team and covers a range of responsibilities including strategic vision, operational responsibilities along with working closely with the creative agencies and other internal teams.
  • Take ultimate responsibility for the output of your team, both client facing and operational 
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Apply best practice rigor to the execution of Paid Social campaigns
  • Maintain a forward thinking and innovative approach in the development of paid social activity 
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
  • Become an expert in all Paid Social services offered
  • Play an active role in pitches, and other cross agency initiatives
  • Take responsibility for your team’s development and career progression within the agency
  • Develop ways of working that maximize client output, whilst minimizing operational input
  • Ensure briefing, planning and finance processes are strictly adhered to by the team
  • Establish strong working and communication processes with all teams 

Key skills & knowledge:
  • Exceptional project management and coordination skills, with a logical approach to problem solving 
  • Experience in developing and leading client relationships
  • Exceptional people management skills, including support and development of at least two junior team members 
  • Exceptional executional Paid Social experience managing Brand & DR activity; experience in optimising and developing paid social accounts to hit performance targets is essential
  • Extensive experience using the native Paid Social management platforms (Facebook, Instagram, Twitter, YouTube, Snap, LinkedIn) as well as 3rd party platforms like 4C, Sprinklr and tracking solutions such as DoubleClick and Adobe Analytics
  • In depth understanding of networks like: Audience Networks, In-Stream, Twitter Sponsorships and when to use them to deliver against clients’ business objectives
  • Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
  • Ability to support the Business Director in developing wider social channel strategies including year planning, audience development and creative solutions in line with client’s objectives
  • Ability to devise a cross social platform video strategy that links up with other non-social channels, taking into account best video practices
  • Expert knowledge of Paid Social measurement capabilities and evaluate and implement study opportunities that are of benefit to the client and future social activity
  • Working knowledge of digital attribution approaches used to optimize social campaigns 
  • An understanding of how Paid Social can integrate with other digital and offline channels


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