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Performance Media Director - Indy agency

Sector:
Type Permanent
Location:
Salary: £45000 - £60000 per annum
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

My client is looking for a talented and experienced Paid Media Director with excellent Paid Media and Client Management skills to join their growing team of International media experts at their London office.

The Paid Media AD will be responsible for liaising with clients, managing strategy and successful execution of the paid media campaigns towards the KPIs agreed with the clients working with the Account Executives and Managers on the accounts, as well as supporting the Head of Media and the Chief Operating Officer on occasion with pitch meetings, and mentor junior members of the team.

KEY RESPONSIBILITIES:
  • Develop excellent relationships with the clients, through developing an in-depth understanding of their businesses, challenges they face, and spotting future opportunities
  • Work with clients to set KPIs for the media services and ensure the account team is delivering against these goals and contractual requirements
  • Plan, attend and lead client meetings
  • Lead the planning and implementation of Paid Search, Display and Social campaigns, depending on the clients’ needs and objectives
  • Provide data-driven strategic input to the Media team and other agency units working on the account, based on the current campaign performance, website analytics, market conditions and the competitive environment
  • Foresee, plan and deliver on opportunities of cross-selling and upselling to increase the revenue flow from the existing clients, while improving the client’s returns and digital experience
  • Be the escalation point for any concerns raised by the internal team or by the client
  • Support the media team with execution, especially at the peak times of the activity across Paid Search, Display and Social channels
KEY SKILLS:
  • Previous track record with client management, paid media management (both hands-on management, implementation and strategy) and managing / coordinating junior media resources
  • A passion for Paid Media, with especially excellent skills on PPC both in terms of hands-on implementation and execution, as well as strategy
  • Excellent skills on Google Analytics both in terms of implementation review and performance analysis with executable insights for performance growth
  • Experience with the ad serving and trafficking tools (e.g. DoubleClick Campaign Manager or Adform)
  • Excellent organisational, project management and problem solving skills
  • High level of proficiency in MS Office
  • Experience with Data Visualization tools (e.g. Google Data Studio, Tableau or TIBCO Spotfire etc.)
  • A love of uncovering trends in data and analysis
  • Self-motivated and able to work under own initiative


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