Planning Account Director
|Job Title:||Planning Account Director|
|Salary:||£50000 - £55000 per annum|
|Contact Name:||Andy Phillips|
|Job Published:||May 25, 2017 15:08|
This role is a great opportunity for an experienced account director looking for a new challenge and responsibilities. This role requires strong strategic planning capabilities across all media channels and someone able to lead on a number of accounts with different objectives.
As well as understanding broad media and commercial landscapes you should be sufficiently experienced within digital planning to advise clients effectively. You will project lead the response to brief, actively involving team members and specialist teams where necessary.
The role requires you to work with the Group Client Director and other key personnel, to determine areas of potential within your clients and how these can be developed through services available at a regional level.
As well as drawing annual and campaign based planning strategies for existing clients you will also work with the agency to drive new business activity.
Having a broad knowledge and experience in various digital platforms including Social Media, Display, Mobile, Search, etc. is an important part of the role.
Qualities & experience
Exceptional strategic communications planning ability
• Create, collaborate and support the delivery of effective and innovative strategies across the UK market to deliver the client’s desired KPI’s.
• An understanding and knowledge of all communication channels (including digital and content) and how these work together within an integrated ecosystem is essential.
• Passion, curiosity and proactive interest in understanding the audience and brands of our client
• A strong leader who can guide clients and agency partners to develop local insight, strategy and ideas whilst dealing confidently with senior clients and creative agency counterparts
• Ensure implementation remains true to strategic platform by working seamlessly with the local media activation teams
• Ability to plan across all media.
• Inspiring and enthusiastic approach to the progression of junior team members.
• Knowledge of tools such as DDS, DoubleClick, TGI, comScore, and Addynamix
• Ability to take key requirements of a brief and be confident to question when necessary
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