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Planning Account Manager - Digital

Job Title: Planning Account Manager - Digital
Contract Type: Permanent
Location: London
Industry:
Salary: £35000 - £40000 per annum
Start Date: 2017-03-03
Reference: PAM
Contact Name: Andy Phillips
Contact Email: digitalmarketingjobs@creativepersonnel.co.uk
Job Published: January 30, 2017 18:48

Job Description

This is a diverse and varied role across multiple accounts including music, restaurants, entertainment and travel. The role requires planning across all channels in conjunction with specialists - Digital, OOH, TV, Print and Radio, however this role is for someone with a strong digital background including implementing digital activity.

KEY TASKS AND RESPONSIBILITIES

Planning
  • Able to take a simple brief independently and develop a response which incorporates clear targeting and strategic channel planning based on insights, research and data. Interrogate and question elements of the brief when necessary.
  • Ownership of the plans, ensuring they are up to date and accurate
  • Knowledge and relevant application of research available (i.e. TGI, IPA Touchpoints, IMS, Nielsen, Google, plus bespoke INI tools)
  • Keep up to date with media marketplace in order to educate clients on the changing media landscape and the opportunities arising as a result.
  • Ability to interrogate and analyse research reports to draw conclusions and insights.
  • Where necessary you will get involved with new business pitches and creative solutions brainstorms.
Delivery
  • Attention to detail when producing documents is of high importance, both yourself and overseeing those of the Account Executive
  • Ensure all administration is up to date, accurate and all internal/external deadlines are met.
  • Oversee weekly internal and external reporting where necessary.
  • Develop strong relationships with media owners, creative agencies, and ad-servers to ensure best in class delivery, as well as solutions, across platform.
  • Ensuring high quality Post Campaign Reports are delivered to the client in a timely fashion.
  • Oversee digital campaign set up and trafficking requirements.
Team
  • Coaching and developing Account Executive within team
  • Develop effective working relationships with activation teams.
  • Day to day liaison between client and agency
  • Ability to adapt quickly in order to support the team from one challenge to the next.
The Ideal Candidate
  • Friendly, enthusiastic and approachable manner is a must.
  • Ability to plan across all media. Digital experience is key.
  • Proficiency in Microsoft office tools – Excel, Word and PowerPoint.
  • Knowledge of tools such as DDS, DoubleClick, TGI, comScore, and Addynamix.
  • Passion and curiosity for understanding the audience and brands of our client.
  • Excellent attention to detail and strong admin skills.
  • Confident communicator, and contributor in meetings.
  • Team player.