PPC Account Director
|Salary:||£50000 - £60000 per annum|
|Contact Number:||0203 216 2563|
The ideal candidate will come from an agency background, with a thorough understanding and proven experience in running and managing million pound PPC campaign budgets across all the major PPC platforms. Experience with either Marin or Doubleclick bid management platforms is essential; as well as experience with using Google Analytics to inform and strategically plan search campaigns. Experience running retail campaigns with a strong focus on Google Shopping campaigns will be an advantage.
This role requires strong client management skills, team management experience, analytical expertise, excellent communication skills, and the ability to be a mentor on all things PPC for all direct reports within the PPC team.
Reporting directly into the Head of PPC, we are looking for an Account Director looking to expand their client experience portfolio or an experienced Senior Account Manager looking to make their next move. They must be motivated & have a desire to be a leading figure within both the PPC team & the wider agency. The candidate must also possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact.
Own the PPC campaign strategy for one of the agency’s key accounts
Ensure all search and media activity is being optimised effectively to meet targets, utilising relevant search management, analytics and ad serving technologies
Responsible for developing appropriate search strategies, testing roadmaps and innovation to improve paid search account performance
Be the clients ‘go to’ person for all things strategy related
Work with internal teams & departments to understand business impact, performance & target
Manage and inspire team of account managers and account executives to deliver effective results for clients.
Take ownership of briefs from strategy to delivery to ensure objectives are achieved
Lead all client meetings: PCA’s Quarterly reviews, monthly performance
Drive optimization roadmap to performance improvements on all accounts
Ensure best practice is adopted across all aspects of PPC accounts
Minimum 6 years’ experience in PPC
Experience leading a team within an agency environment
Understanding of both UK & International PPC landscapes
Proficiency in Microsoft Office solutions – particularly Excel & Powerpoint
In-depth experience and understanding of PPC across all key suppliers
Web Analytics understanding, particularly Google Analytics
Extensive knowledge & experience working with campaign & bid management software, in particular Marin
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