Connecting...

PPC Account Director

Job Title: PPC Account Director
Contract Type: Permanent
Location: London
Industry:
Salary: £50000 - £60000 per annum
Start Date: 2017-07-10
Reference: TD7589483
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: June 30, 2017 16:19

Job Description

The PPC Account Director is responsible for planning, managing and delivery all aspects of all Search campaigns for one of the agency’s key accounts. This role will not work in isolation, but instead ensure seamless integration across all other Digital channels to deliver successfully against the clients objectives. This requires a candidate that is able to clearly identify and communicate key insights, search industry opportunities and collaborate these with other channel teams.

The ideal candidate will come from an agency background, with a thorough understanding and proven experience in running and managing million pound PPC campaign budgets across all the major PPC platforms. Experience with either Marin or Doubleclick bid management platforms is essential; as well as experience with using Google Analytics to inform and strategically plan search campaigns. Experience running retail campaigns with a strong focus on Google Shopping campaigns will be an advantage.

This role requires strong client management skills, team management experience, analytical expertise, excellent communication skills, and the ability to be a mentor on all things PPC for all direct reports within the PPC team. 

Reporting directly into the Head of PPC, we are looking for an Account Director looking to expand their client experience portfolio or an experienced Senior Account Manager looking to make their next move. They must be motivated & have a desire to be a leading figure within both the PPC team & the wider agency. The candidate must also possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact.

Responsibilities:

Own the PPC campaign strategy for one of the agency’s key accounts

Ensure all search and media activity is being optimised effectively to meet targets, utilising relevant search management, analytics and ad serving technologies

Responsible for developing appropriate search strategies, testing roadmaps and innovation to improve paid search account performance

Be the clients ‘go to’ person for all things strategy related

Work with internal teams & departments to understand business impact, performance & target

Manage and inspire team of account managers and account executives to deliver effective results for clients.

Take ownership of briefs from strategy to delivery to ensure objectives are achieved

Lead all client meetings: PCA’s Quarterly reviews, monthly performance

Drive optimization roadmap to performance improvements on all accounts

Ensure best practice is adopted across all aspects of PPC accounts

Minimum Qualifications:

Minimum 6 years’ experience in PPC

Experience leading a team within an agency environment

Understanding of both UK & International PPC landscapes

Proficiency in Microsoft Office solutions – particularly Excel & Powerpoint

In-depth experience and understanding of PPC across all key suppliers

Web Analytics understanding, particularly Google Analytics

Extensive knowledge & experience working with campaign & bid management software, in particular Marin