PPC Account Manager - London - £40k

Job Title: PPC Account Manager - London - £40k
Contract Type: Permanent
Location: London
Salary: £35000 - £40000 per annum
Start Date: 2017-03-20
Reference: TD9735673
Contact Name: Tim Dent
Contact Email:
Job Published: February 22, 2017 16:50

Job Description

As a PPC Manager you’ll report directly into the Head of PPC and will have responsibility for running your own team of PPC managers/executives, while ensuring delivery of performance and service on your team’s client accounts.

You will mainly focus on clients from a strategic level – looking for ways to drive performance and growth while your team will be generally responsible for day-to-day operational tasks with your help and guidance.

Primary Duties and Responsibilities 

Keyword research
Campaign and account builds and restructures
Building new campaigns in AdWords and Yahoo!Bing Network
Create compelling ad copy
Competitor research and analysis
Optimising campaigns to agreed budgets and targets
Providing regular and ad hoc reporting on all aspects of performance
Liaising with third party suppliers such as Google to ensure we are involved in all the latest Betas
Making recommendations on improving client performance
Ability to work within a team or on own initiative
Ad copy and landing page testing
Communication with clients via phone calls and meetings
Ongoing testing and reporting
Creation of client-facing and internal reports and adding commentary and insights
Planning & forecasting (modelling)
Training & mentoring of junior staff
Assisting in new business forecasts and client presentations
Experience of using competitor analysis tools
Extensive experience of managing PPC campaigns with large budgets
Strong knowledge of Excel, Google Analytics and bid management tools
Strong organisational and analytical skills, and a very good eye for detail
The enthusiasm to keep abreast of industry standards, new technologies, and the latest approaches in digital marketing
Ability to work within a team or on own initiative
Drive to meet and exceed targets/timescales


Be motivated, enthusiastic and positive in attitude and always represent the agency’s best interest
Setting an example at all times
Ability to work collaboratively and under pressure
Ask for help when needed
Ensure your review is conducted in a timely manner and all paper work is supplied and completed accordingly
Responsible for your own personal development programme
Contributes to the team spirit of the agency

Minimum Qualifications

Skills/experience: At least 4 years’ experience working in a paid search environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment
Key Attributes: The role would suit a candidate with working knowledge of Marin, Kenshoo and Doubleclick. Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn and Retargeting,. Robust numerical and data analysis skills, with the ability to provide actionable recommendations. Demonstrable passion for all things digital – keeping abreast of key industry trends and a hunger for innovation. Meticulous attention to detail. Flexibility to support the demands of the agency and our clients
Technology: Proficient in the use of MS Office Suite with advanced knowledge of Excel, Email and Internet and paid search platforms.