- Strong commercial mind-set, leading on delivery of services in line with client objectives, service level agreements and terms of business
- Passion for Paid Search, demonstrated by a proven track record of driving performance for clients
- Leadership skills, strong leader with previous experience of leading a successful team
- Communication skills, can convey complex topics to different stakeholder types
- Strong presenting skills, able to present confidently in front of large audiences
- Numerate, analytical, and administratively competent with strong attention to detail
- Work closely with the client planning teams & specialist teams to deliver integrated campaigns.
- Build strong & collaborative client relationship, thought leadership.
- Ensure all meeting outcomes are reported & delivered against by team.
- Shape & inform client strategy & client services.
- Take career management seriously, prepare for performance reviews and attend training.
- Have an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents and analysing results.
- Financial accuracy through the planning & buying process.
- Responsible for continued development of search accounts and other biddable channels within own team and wider department – driving efficiencies, seeking opportunities for growth.
- Advanced understanding of search & biddable principles, how marketing campaigns work cross market, advanced analytic aptitude, view for the bigger picture of embedding strategies cross channel and within the client’s vertical.
- Advanced experience with bid management, analytics & competitive insights tools available in the market - when they should be used and their relative strengths and limitations.
- Show initiative and pro-activity in growing the accounts, increasing efficiencies, and identifying new client opportunities.
- An in-depth understanding of the biddable landscape as it relates to various channels including display and video.