My client; an incredible innovative agency based in Central London, are growing their team and are on the hunt for an exceptional PPC Executive. The PPC Executive will be joining a team of 15 PPC experts to work on one of the Worlds largest Automotive brands! the role will require you to look after the strategy, planning and execution for the allocated account, where you will be reporting in to the PPC Manager for Europe.
- Day to day optimisation including keyword research, identifying new keyword opportunities, building out new Ad Groups and Campaigns, Writing new Ad Copy, Running A/B Tests, Bid management, daily and monthly budgets and spend reconciliation.
- Reporting- Assist the PPC Manager in pulling and updating the monthly reports from Search Engines and Bid Management tools (DoubleClick)
- Conducting competitor analysis to identify areas of threat and opportunity
- Stay up to date with the latest trends and products in the Search industry, discussing potential opportunities with the Search Team
- Ensure the PPC channel is aligned with all promotional activity across the other marketing channels
- Collaborating with other teams covering SEO, Media Buying and Planning, Analytics and Web development.
- Educated to degree level or equivalent
- Proficient in MS Office - Particularly Excel and PowerPoint
- Fundamental Knowledge of Digital Marketing metrics and terminology, such as CPC, CTR, CPA, CRO, A/B Testing
- Analytical skills are vital as you will need to be comfortable with numbers in order to effectively analyse campaign performance.
- Experience working in Paid Search for a minimum of 6 months.
- Unprecedented access to Google resource
- Life Insurance
- Contributory pension
- Gym membership Scheme
- Eye care and Dental scheme
- A Brand new office in the heart of London!
- Full training package on all relevant platforms, tools and systems
PPC SEARCH ENGINE OPTIMISATION SEO PPC PAY-PER-CLICK PAID SOCIAL DIGITAL MARKETING GOOGLE ADWORDS DISPLAY SEARCH KENSHOO GOOGLE ANALYTICS CODING HTML SOCIAL B2B B2C KEYWORD RESEARCH EXCEL CONTENT MARKETING CRM SEM CRO STRATEGY PROGRAMMATIC LONDON