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PPC Manager - Automotive account

Sector:
Type Permanent
Location:
Salary: £35000 - £45000 per annum
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

PPC Manager required to work exclusively on the U.K market for a mega huge car brand. Working across PPC, Paid Social and Display and working in a team of 20 experts in a Central London location. Really good role if you are looking to not only manage accounts but also people too.

Responsibilities & Key Skills

Campaign Management
  • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, Running A/B tests, bid management, daily and monthly budgets and spend reconciliation
  • Take ownership of advanced AdWords products and optimisation techniques, such as bid modifiers (location, behaviour, device), ad extensions, new products, betas
  • Make the most of using DoubleClick Search and any other tech platform
  • Running paid YouTube campaigns including Trueview, bumper and discovery ad formats and optimising performance over time
Strategy
  • Opportunity analysis – identifying restrictions on existing activity.
  • Work with the Paid Search Director on the planning and forecasting for the next quarter/year
  • Collaborating with other teams covering SEO, media buying and planning, analytics, web dev, planning etc.
  • Feeding into the creative teams on video asset performance
Technology / Reporting
  • Look after tracking and reporting, ensuring on-site tracking and bid management tech solutions are working well.
  • Monthly reporting via Excel, DS3 and a web based Google report
  • Dig into data and analytics tools (Adobe Omniture, DoubleClick Search, DCM, Google Analytics and others) to identify trends and opportunities to improve the account.
Other
  • Mentoring new starters in the company by building training programmes and supporting with their development
  • Provide regular assistance and support to other members of the search teams in the other markets.
  • Occasionally getting involved in executing paid social campaigns
  • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc.
Experience required
  • 2+ years hands on experience in Paid Search, ideally in an agency role
  • Solid experience in using bid management platforms (DoubleClick, Kenshoo, IgnitionOne etc.) and web analytics platforms (Google Analytics, Omniture)
  • Proficiency in MS Office – especially in Excel and Power Point
  • A solid understanding of the integrated Digital mix such as Display, SEO, Social and their benefits to PPC
  • Degree or a higher education qualification
  • AdWords certification


 



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