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PPC Manager - Fluent in Dutch

Job Title: PPC Manager - Fluent in Dutch
Contract Type: Permanent
Location: London
Industry:
Salary: £25000 - £35000 per annum
Start Date: 2017-11-13
Reference: TD7682942
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: October 04, 2017 12:19

Job Description

The PPC Manager will be part of this full service marketing agency working in the London Search Team. You will be looking after strategy, planning and execution for groups in the Netherlands. The role will require the ability to work in the local language day to day. You will report into the PPC Director for Europe.

Responsibilities & Key Skills
  • Campaign Management
    • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new Ad Groups and Campaigns, Writing new Ad Copy, Running A/B Tests, bid management, daily and monthly budgets and spend reconciliation
    • Take ownership of advanced AdWords products and optimisation techniques, such as Modifiers (Location, Behaviour, Device), Ad Extensions, New Products, Betas
    • Make the most of using DoubleClick Search and the other tech platform used by the agency.
  • Strategy
    • Opportunity analysis – identifying restrictions on existing activity.
    • Work with the Paid Search Director on the Planning and Forecasting for the next quarter/year
    • Collaborating with other teams covering SEO, Media Buying and Planning, Analytics, Web Dev, Planning etc.
  • Technology / Reporting
    • Look after Tracking and Reporting, ensuring on-site Tracking and Bid Management tech solutions are working well.
    • Monthly reporting via Excel, DS3 and a web based Google Report
    • Dig into data and FoE analytics tools (Adobe Omniture, DoubleClick Search, DCM, Google Analytics and others) to identify trends and opportunities to improve the account.
  • Other
    • Supporting the Paid Search Director in the management of the other 20 European markets.
    • Occasionally provide assistance and support to other members of the Search Teams in the other markets.
    • Occasionally getting involved in executing Paid Social Campaigns
    • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc.