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PPC Manager - Italian Speaking

Sector:
Type Permanent
Location:
Salary: £30000 - £35000 per annum
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

A great Italian speaking manager role has come about from one of the leading agencies in London. You will be looking after paid search and paid YouTube strategy, planning and execution for one of the top automotive companies in the world for the Italian Market. The role will require the ability to work in the local language day to day and communicate regularly with the client. You will report into the PPC Director for Europe.

Responsibilities & Key Skills
  • Campaign Management
    • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, Running A/B tests, bid management, daily and monthly budgets and spend reconciliation
    • Take ownership of advanced AdWords products and optimisation techniques, such as bid modifiers (location, behaviour, device), ad extensions, new products, betas
    • Running paid YouTube campaigns including Trueview, bumper and discovery ad formats and optimising performance over time
  • Strategy
    • Opportunity analysis – identifying restrictions on existing activity.
    • Work with the Paid Search Director on the planning and forecasting for the next quarter/year
    • Collaborating with other teams covering SEO, media buying and planning, analytics, web dev, planning etc.
    • Feeding into the creative teams on video asset performance
  • Technology / Reporting
    • Look after tracking and reporting, ensuring on-site tracking and bid management tech solutions are working well.
    • Monthly reporting via Excel, DS3 and a web based Google report
    • Dig into data analytics tools (Adobe Omniture, DoubleClick Search, DCM, Google Analytics and others) to identify trends and opportunities to improve the account.
  • Other
    • Supporting the Paid Search Director in the management of the other 20 European markets
    • Mentoring new starters in the company and providing training where needed
    • Occasionally provide assistance and support to other members of the search teams in the other markets.
    • Occasionally getting involved in executing paid social campaigns
    • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc.
What’s in it for you…
  • We will provide you with all the necessary training for all relevant platforms, tools and systems.
  • You will get exposure to the work of the other teams – creative, media, analytics, tech and others.
  • Unprecedented access to Google resource. We are one of Google’s six strategic partners globally.
  • You will be able to attend all workshops and presentations organised by the agency and partners, such as Google, Twitter, Facebook and others.
  • Benefits include – Life insurance, contributory pension, gym membership scheme, eye care and dental scheme.
  • A new office in the heart of London