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PPC Manager - Spanish market

Job Title: PPC Manager - Spanish market
Contract Type: Permanent
Location: London
Industry:
Salary: £30000 - £35000 per annum
Start Date: 2017-06-05
Reference: TD2392874874
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: May 08, 2017 16:41

Job Description

The PPC Manager will be part of the London Search Team. You will be looking after strategy, planning and execution for Spain, one of the big 5 markets in Europe. The role will require the ability to work in the local language day to day. You will report into the PPC Director for Europe.

Responsibilities & Key Skills
  • Campaign Management
    • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new Ad Groups and Campaigns, Writing new Ad Copy, Running A/B Tests, bid management, daily and monthly budgets and spend reconciliation
    • Take ownership of advanced AdWords products and optimisation techniques, such as Modifiers (Location, Behaviour, Device), Ad Extensions, New Products, Betas
    • Make the most of using DoubleClick Search and the other tech platform
  • Strategy
    • Opportunity analysis – identifying restrictions on existing activity.
    • Work with the Paid Search Director on the Planning and Forecasting for the next quarter/year
    • Collaborating with other teams covering SEO, Media Buying and Planning, Analytics, Web Dev, Planning etc.
  • Technology / Reporting
    • Look after Tracking and Reporting, ensuring on-site Tracking and Bid Management tech solutions are working well.
    • Monthly reporting via Excel, DS3 and a web based Google Report
    • Dig into data and FoE analytics tools (Adobe Omniture, DoubleClick Search, DCM, Google Analytics and others) to identify trends and opportunities to improve the account.
  • People Management
    • Oversee the work of the PPC Exec(s) and provide guidance
    • Develop the PPC Executive’s skill set.
  • Other
    • Supporting the Paid Search Director in the management of the other 20 European markets for FoE
    • Occasionally provide assistance and support to junior members of the Search Teams in the other markets.
    • Occasionally getting involved in executing Paid Social Campaigns
    • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc.
What’s in it for you…
  • Benefits include – Life Insurance, Contributory Pension, Gym Membership Scheme, Eye Care and Dental Scheme.
Experience Required

The most important factor we will take into consideration for this position is a genuine interest in Search and Digital Marketing. You will be someone who has a passion for all things digital and is eager to learn and get experience in the industry. An interest in cars would be a bonus. Additionally, ticking some of these boxes will help too:
  • 2 years hands on experience in Paid Search, ideally in an agency role
  • Solid experience in using bid management platforms (DoubleClick, Kenshoo, IgnitionOne etc.) and web analytics platforms (Google Analytics, Omniture)
  • Proficiency in MS Office – especially in Excel and Power Point
  • A solid understanding of the integrated Digital mix such as Display, SEO, Social and their benefits to PPC
  • Degree or a higher education qualification
  • Fluency in Spanish and English
  • AdWords certification would be advantageous