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PPC Manager - Swiss market

Job Title: PPC Manager - Swiss market
Contract Type: Permanent
Location: London
Industry:
Salary: £30000 - £40000 per annum
Start Date: 2017-11-20
Reference: TD3859323
Contact Name: Tim Dent
Contact Email: digitalperformance@creativepersonnel.co.uk
Job Published: October 18, 2017 17:44

Job Description

Become a PPC Manager and work on the Swiss market whilst enjoying all of the wonderful benefits for working with one of th etop digital agencies on the planet. 

Responsibilities & Key Skills
  • Campaign Management
    • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new Ad Groups and Campaigns, Writing new Ad Copy, Running A/B Tests, bid management, daily and monthly budgets and spend reconciliation
    • Take ownership of advanced AdWords products and optimisation techniques, such as Modifiers (Location, Behaviour, Device), Ad Extensions, New Products, Betas
    • Make the most of using DoubleClick Search and the other tech platforms.
  • Strategy
    • Opportunity analysis – identifying restrictions on existing activity.
    • Work with the Paid Search Director on the Planning and Forecasting for the next quarter/year
    • Collaborating with other teams covering SEO, Media Buying and Planning, Analytics, Web Dev, Planning etc.
  • Technology / Reporting
    • Look after Tracking and Reporting, ensuring on-site Tracking and Bid Management tech solutions are working well.
    • Monthly reporting via Excel, DS3 and a web based Google Report
    • Dig into data and analytics tools (Adobe Omniture, DoubleClick Search, DCM, Google Analytics and others) to identify trends and opportunities to improve the account.
  • People Management
    • Oversee the work of a PPC Executive and provide guidance
    • Develop the PPC Executive’s skill set
  • Other
    • Supporting the Paid Search Director in the management of the other 20 European markets
    • Occasionally provide assistance and support to junior members of the Search Teams in the other markets.
    • Occasionally getting involved in executing Paid Social Campaigns
    • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc.
Experience required

The most important factor we will take into consideration for this position is a genuine interest in Search and Digital Marketing. You will be someone who has a passion for all things digital and is eager to learn and get experience in the industry.

Additionally, ticking some of these boxes will help too:
  • 2 years hands on experience in Paid Search, ideally in an agency role
  • Solid experience in using bid management platforms (DoubleClick, Kenshoo, IgnitionOne etc.) and web analytics platforms (Google Analytics, Omniture)
  • Proficiency in MS Office – especially in Excel and Power Point
  • A solid understanding of the integrated Digital mix such as Display, SEO, Social and their benefits to PPC
  • Degree or a higher education qualification
  • AdWords certification would be advantageous
  • A second language would also be a bonus