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PPC Senior Executive - German Speaking

Sector:
Type Permanent
Location:
Salary: £27000 - £32000 per annum
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

The Senior PPC Executive will be part of this expanding digital agency London Search Team. You will be looking after paid search and paid YouTube strategy, planning and execution for one of the top automotive European markets (depending on language). The role will require the ability to work in the local language day to day and communicate regularly with the client. They will report into the PPC Manager.

Responsibilities & Key Skills
  • Campaign Management
    • Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, Running A/B Tests, bid management, daily and monthly budgets and spend reconciliation.
    • Reporting – assist the PPC manager in pulling and updating the monthly reports from search engines and bid management tools (DoubleClick)
    • Building, running and optimizing paid YouTube campaigns
  • Strategy
    • Conducting competitor analysis to identify areas of threat and opportunity.
    • Stay up to date with the latest trends and products in the Search universe and discuss potential opportunities with the Search Team
    • Ensure the PPC channel is aligned with all promotional activity across the other marketing channels
    • Collaborating with other teams covering SEO, media buying and planning, analytics, web dev, planning etc.
Experience required

The most important factor they will take into consideration for this position is a genuine interest in search and digital marketing. You will be someone who has a passion for all things digital and is eager to learn and get experience in the industry. Alongside this the ability to run search campaigns in the local language is essential. 
  • Degree qualified
  • Proficiency in MS Office – especially in Excel and Power Point
  • 6 months+ paid search experience preferably agency side
  • Fundamental knowledge of Digital Marketing metrics and terminology, such as CPC, CTR, CPA, CRO, A/B testing.
  • Analytical skills are a must as you will need to be comfortable with numbers to effectively analyse campaign performance
  • Italian or German speaker, native or business level
  • We will get exposure to the work of the other teams – creative, media, analytics, tech and others.
  • Unprecedented access to Google resource. We are one of Google’s six strategic partners globally.
  • You will be able to attend all workshops and presentations organised by the agency and partners, such as Google, Twitter, Facebook and others.
  • Benefits include – life insurance, contributory pension, gym membership scheme, eye care and dental scheme.
  • A new office in the heart of London