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PPC Specialist - FMCG

Sector:
Type Permanent
Location:
Salary: £35000 - £45000 per annum
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

The role is looking across Global Paid Search accounts for Google and Bing accounts and will be very hands-on (keyword build, copy writing, SQR, cleaning up accounts essentially to set up and optimisation). When candidate is up to speed, he/she will own accounts to manage, implement strategy and make recommendations to the team and business.

With a 6 digit budgets and being the market leader in the FMCG space, this would be a good experience for any person to have on their curriculum.

The candidate we are searching for has to be competent in on the above mentioned tasks, will need to be based in the office for 5 days a week.

Key Responsibilities:
  • Implement the strategy across all Global biddable channels: mainly paid search, Display remarketing
  • Day to day optimisation, budget pacing and monitoring of key channels
  • Train and mentor junior team members.
  • Day to day channel management & optimisation
  • Implements new products taking direction from channel and brand leads
  • Identify key performance levers for each channel and apply learnings across group’s brands
  • Activates 1st party strategy, taking direction from CRM team and channel leads
Skills and Experience:
  • Good working knowledge of marketing advertising technology (AdWords, Bing Ads, DoubleClick, Omniture/Adobe or other similar technology).
  • Experience in the management of biddable channels to drive direct response
  • Intuitive understanding in the relationship between media metrics and business KPIs in an ecommerce context
  • Highly numerical and excel master
 



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