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PPC Strategy Manager - FMCG

Sector:
Type Permanent
Location:
Salary: Competitive
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

The Global Search Strategy Manager will be part of a dedicated strategy and innovation team, working with the Global Strategy Director to develop media strategies for Brand Experience Toolkits (BETs). As well as work with the local markets to guide local implementation and share best practice and learning. The Global Search Strategy Manager will leverage search data and insight to inform and enrich global media strategies and ensure that we reflect the most relevant strategies across the holistic search landscape, including Paid, Natural and e-Commerce search platforms.

Principal accountabilities:
  • Key day to day search strategy interface for Global Brand and Media Teams as well as relevant agency partners
  • Support Global Strategy Director in the development of global communication strategies
  • Work in collaboration with local markets to inform search development and local media implementation
  • Build relationships with local market search leads to ensure that global strategy imperatives are implemented and actioned on a local level, and report successes/barriers back to central stakeholders
  • Accelerate knowledge, including the skills and services available and the key people who deliver those services, across the wider Central Team, the regional/local Centers of Excellence and the agency network
  • Develop knowledge of, and implement applicable search insight and planning tools, including proprietary tools, syndicated services and publicly available data
Performance measures:
  • Establish strong and effective working relationships with central and local internal stakeholders
  • Establish strong and effective working relationships with key clients and agency partners
  • Demonstrable local application of global search strategies


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