Creative Personnel we have an unbelievable opportunity to work for a mobile industry giant within Europe. Our client create some of the most amazing mobile apps on both iOS And Android.
As a part of this role you will create the marketing strategy of a selected application. Furthermore you will decide how much to invest, where to invest, who to target. Plus you will decide what creative to use and what channels to use.
In addition, you will be the main person responsible for planning the marketing roadmap of the game selected. This may include programmatic, TV, Youtube and any and all marketing experiments you can think of. You will work together with the marketing artists to create the marketing creative adverts that you need.
The perfect candidate will manage all negotiations with your team to achieve Volume, Quality and ROI goals. You will manage and track all marketing campaigns for your selected app to know what is working and what is not. Finally you will communicate and get buy-in for your marketing strategy from the product teams.
- An Analytical problem solver
- Being proactive
- Being a team player
- Detail oriented
- You are not afraid to take risks, but ensure you have sufficient information on which to base your decision.
- Product marketing experience
- Experienced in setting marketing strategy
- Strong communication skills
- Strong Excel and analytical skills
- Passion for results, consistent track record of exceeding targets.