Programmatic Director (Strategy)
|Contact Number:||0203 216 2564|
This is a great opportunity for a programmatic expert, either from a trading or strategic background, who is now looking to continue their career in a strategic role, media agency side.
The Programmatic Account Director is a pivotal role within the team. They are the key point of contact for clients’ programmatic strategy on a day to day basis, and will liaise with the specialist buying teams for execution.
• Working closely with the Comms Team and the Regional Buying Hub, manage the creation, direction and on-going development of your client’s programmatic strategy
• Injecting data and media innovation into clients’ media solutions
• Ensure all activity is being optimised effectively to meet targets by the Hub Team, utilising relevant campaign management, analytics and ad serving technologies
• Responsible for developing appropriate programmatic strategies, testing roadmaps and innovation to improve performance of campaigns
• Ultimate quality control of all programmatic plan execution.
• Responsible for identifying weakness or inefficiencies within the team
• Several years relevant experience in a Programmatic role
• Knowledge across a range of platforms with Amazon platform preferred
• Ability to explain and make a compelling case for use of programmatic media techniques
• Confident and articulate presenter, with the ability to present to senior clients and internal agency teams
• Strategic thinker with experience of providing leadership & innovation in programmatic, and acting as a ‘Trusted Advisor’ to clients at all levels
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