Programmatic Planning Director

Job Title: Programmatic Planning Director
Contract Type: Permanent
Location: London
Salary: £50000 - £55000 per annum
Start Date: 2019-01-03
Reference: PSD5
Contact Name: Andy Phillips
Contact Email:
Job Published: November 16, 2018 18:05

Job Description

Programmatic Planning Account Director

The Company:
This is a strategic role within an established digital agency of 100+ employees. You will sit within a strong programmatic team reporting into the Head of Programmatic and work across the agency including with with strategists, planners and traders to ensure the Programmatic Display offering is performance-driven, innovative, and integrated.

The Role:
Working across all areas of display, you'll support the media team in areas such as media planning, forecasting and development of the agency's programmatic display media offering. The Planning Account Director's day-to-day activity involves the overseeing of campaign performance and profitability. You're also responsible for developing and enhancing media processes and training of the display team. You'll work with the Snr Planning Director and the Data Science team to ensure integrity of campaign data as well as the integration of the DMP in the media strategies employed. You'll also support the Client Services and Head of Programmatic on new business opportunities.

• Responsible to lead and support in the development of innovative and data-led display strategies and planning media geared towards achieving client business goals
• Challenge and interrogate media plan proposals by the media planners and strategists to infuse data-led decision making when it comes to planning
• Responsible for performance of your client campaigns by analysing performance periodically and oversee campaign optimisation decisions made by the strategy and trading team
• Be able to justify media partner selection on a media plan in line with the qualification and selection criteria. Challenge vendor selections where necessary
• Working with the Strategists, Ad Ops and Head of Programmatic build out campaign architectures that form the blue print of the campaign strategy
• Working with the Head of Programmatic responsible for technology/tool assessment and onboarding
• Working with Client Services and Creative Design team to drive creative strategy from media insights for your campaign performance
• Responsible for campaign data integrity ensuring proper campaign and tracking setups are in place
• Work with the Paid Media Performance Directors and Social Strategy Manager to work on cross channel integration projects and tasks
• Responsible for recruitment and training of junior team members of the Display team
• Lead direct reports on a day-to-day growth as well as their career progression within the agency
• Attend client calls and meetings to discuss campaign strategy and drive decisions

• 3+ years in active display media planning and campaign management experience managing client budgets. Performance-focused campaign experience is preferred
• Strong analytical skills and the ability to relate results to client business objectives
• Strong business acumen and account management skills with excellent client facing skills
• Experience of trafficking or basic Ad Ops understanding to aid with your campaign execution. DCM Certification will be provided if not already acquired
• Strong communication skills in all disciplines including written, oral, email and presentation
• You are capable of hands on problem-solving, with ability to generate ideas and solutions
• DCM Certification would be a plus but not a requirement.
• Experience working with site analytics, ad servers and attribution tools
• Experience of working with market-leading Programmatic platforms like DBM, TubeMogul, The Trade Desk, Amobee, Rocket Fuel etc…


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