|Salary:||£30000 - £35000 per annum|
|Contact Number:||0203 216 2564|
The Strategist is responsible in building display campaign strategies and developing media plans in response to client briefs in conjunction with the Senior Strategist/Planning Account Director. You will own and be responsible for the performance of your clients’ media campaigns from planning through to optimisation, reconciliation and post-campaign analysis.
You will collaborate with the Media Planner, Programmatic Traders and Planning Account Director, Data and Creative Design team to ensure the Programmatic Display offering is performance-driven, innovative, and integrated.
You will provide data-led and insightful planning proposals to client briefs. You will own campaign performance and identify opportunities for improvements, while ensuring your campaigns achieving targets by liaising with external third-party partner and our trading team.
• Responsible to develop innovative and data-led media plans that are geared towards achieving client business goals
• Conduct historical campaign performance analysis to make informed decisions with support from the rest of the Display team
• Responsible for performance of your campaigns by analysing performance periodically and making optimisation decisions with 3rd party vendors and programmatic team
• Be able to justify media partner selection on a media plan in line with the qualification and selection criteria. Challenge vendor selections where necessary
• Working with the Planning Account Director, Ad Ops and Head of Programmatic build out campaign architectures that form the blue print of the campaign strategy
• Working with Client Services and Creative Design team to propose creative testing for improving your campaign performance
• Contribute to Quarterly Business Reviews, New Business Pitches and/or Strategy realignment exercises in conjunction with the wider client team
• Attend weekly client calls and meetings to discuss campaign performance and make decisions
Behaviours we’re looking for
• 2 years in active display media planning and campaign management experience managing client budgets. Performance-focused campaign experience is preferred
• Strong analytical skills and the ability to relate results to client business objectives
• Intermediate to Advanced Excel skills
• Strong business acumen and account management skills with excellent client facing skills
• Experience of trafficking or basic Ad Ops understanding to aid with your campaign execution. DCM Certification will be provided if not already acquired
• Strong communication skills in all disciplines including written, oral, email and presentation
• You are capable of hands on problem-solving, with ability to generate ideas and solutions
• DCM Certification would be a plus but not a requirement.
• Experience working with site analytics, ad servers and attribution tools
• Experience of working with market-leading Programmatic platforms like DBM, TubeMogul, The Trade Desk, Amobee, Rocket Fuel etc.
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