Connecting...

Programmatic Strategy Director

Job Title: Programmatic Strategy Director
Contract Type: Permanent
Location: London
Industry:
Salary: Dependent on Experience
Start Date: 2019-04-19
Reference: PDS61
Contact Name: Andy Phillips
Contact Email: digitalops@creativepersonnel.co.uk
Job Published: March 22, 2019 09:59

Job Description

Programmatic Strategy Director
Consultancy

This role sits in the consultancy arm of a top global agency so is perfect for someone coming from a programmatic trading background and keen to move into a more consultative and strategic role. You will be responsible for looking after key clients as well as for the growth and new business for the team.

The consultancy arm is a new department and works with clients who have taken their programmatic activity in-house.

5 Areas of Consultation:
  1. Programmatic Strategy – Elevate strategy and keep up with the times.
  2. Data Strategy – How to best use, 3rd, 2nd and 1st party data, what are they currently doing and build framework for success.
  3. Innovation – How to use new areas including Programmatic TV, OOH, new media partnerships etc.
  4. Media Partnerships – Review Partnerships and become external connector to solve client challenges and negotiate rates.
  5. Auditing – Ways of working, best practice, where to tweak etc.

Responsibilities
  • Responsible for project managing the various programmatic consultancy projects
  • Support the Business Director to create and build out the Programmatic offering
  • Support the Business Director to build out scope, time/role justification and service packages for client projects.
  • Developing and growing Programmatic Products and processes via close liaisons with multiple teams
  • Be the lead for Programmatic Consultancy Services across Auditing, Strategy, Deployment and Ways of Working
  • Ensure alignment to other digital/offline challenges to synergise and combine approaches and ways of working to allow for holistic harmonised marketing efforts
  • Manage and grow team

Who they are looking for:
  • Someone well versed in tech, multiple dsp’s including DV360.
  • Someone experience in leading a team and inspiring those in it.
  • Trading background and a passion to move into consultancy if not already.
  • Brand & DR experience.
  • Future Thinking – Key Connections – Knowledgeable in industry
  • Analytical and numbers focussed
  • Ability to speak from top level as well as get in to detail and numbers.
  • Experienced Programmatic team management within a media agency operating model
  • Strong commercial acumen and first-hand experience on how agency accounts and programmatic teams are run
  • Team player and lead on programmatic thinking


________


By applying for this job, you are choosing to accept Creative Personnel's Terms & Conditions. At Creative Personnel we process certain personal information about you for our legitimate business interests in order to identify and contact you about suitable positions that may be relevant to you. Details are set out in our Privacy Policy.