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Senior Marketing Executive

Job Title: Senior Marketing Executive
Contract Type: Permanent
Location: Kent
Industry:
Salary: £30000 - £35000 per annum, Benefits: great place to work + benefits
Start Date: 2017-03-06
Reference: 16714/MM
Contact Name: Mina Machacek
Contact Email: mmachacek@creativepersonnel.co.uk
Job Published: March 06, 2017 12:11

Job Description

This is a client side role that seeks a senior Marketing executive to provide much needed support and content marketing activities within this dynamic team. You will work closely with the Marketing Manager in the delivery of varied material which will cross social, interactive media, brochure, marketing campaigns and 
across client led projects.
Develop the content marketing strategy. Enhance sales material and work with thought leaders (internal & external) when applicable to create content. Develop customer journey's and work closely with the designer in creation of content. Write, edit and distribute on and offline marketing materials including press releases, award entries, data sheets, blogs, web content, white papers. Creating animation and video story boards to educate clients about new and existing services and then working with videographer/editors to create videos and animations for tradeshows, You Tube and email campaigns. Producing and distributing editorial and press releases to industry specific magazines and blogs Creating automated email marketing campaigns using Dotmailer email software.

Key Skills and experience

  • At least 2-3 years’ experience working in a similar role
  • Passion for writing and creating content
  • Strong understanding of the B2B buyer’s journey and marketing tactics to guide it
  • Experienced writer of many content formats
  • Strong project management & organisational skills
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator, and a desire to improve processes
  • Strong Copywriting skills
  • Experience Web analytic tools such as Google Analytics, Web Trends
  • Experience using email automation software
  • Experience using a web content management system (CMS)
  • Expertise using social media platforms especially LinkedIn and Twitter 
  • Experience in writing content for print, email, web, videos
  • Understanding of SEO, key words
  • Be ready to work in a fast-paced and highly ambitious company
  • Able to manage multiple projects simultaneously